Who am I?
Alex Preston is
a Graphic Designer
based in Whistler, Canada.
Alex enjoys skiing, disc golfing, mountain biking, writing and reading fantasy and sci-fi novels, and listening to heaps of music. He once jumped off his cubby house with only an umbrella and didn’t break any bones, he remained break free until 2024 when he broke ten at once. (oops)
He is fluent in Japanese, and lived in Kanagawa for about a year and a half. He quite likes super spicy food, but only every now and then, and only if there is plenty of water nearby. His favourite colour is blue and his favourite food is
Calbee Pizza Potato Chips.
He loves solving design and communication problems and has a lot of experience in doing so. He’s created a diverse range of visual communication solutions such as product packaging, logos and branding, social media posts and advertisements, websites, magazines, posters, maps, book covers and more.
His favourite projects are featured in his portfolio.
Me and my
one true love,
chippies.
Getting sendy in the bike park.
My Values
Good work takes time.
To achieve a great result in any work that I do, I take my time. Generating original and effective ideas doesn’t happen instantly. Through hard work and an iterative process, I’ll find the ideal design , but it doesn’t happen overnight.
Excellence in simplicity.
The simpler a design, the more elegant it is.
Honing a solution down to the absolute core of its essence is a difficult process, it requires an innate understanding of the fundamental problem. Understanding that allows it to be solved, in the clearest and most beautiful manner.
Earth first.
I am strong supporter of environmentalism and ecological sustainability. In my practice I strive to work with organisations and companies that uphold similar values towards preserving the beautiful planet we all live on for future generations to enjoy.
A socially responsible future.
When I do business with my clients, I ensure that they see the same goal for the future as I do. A fair future for all, equality, friendship and tolerance. A future that we can help mould so that the world which our children will inherit is a good one.